Thema
Marketing and communications
Marketing and communications is at its core about reaching your audience. Because no matter what you make or what service you provide as an artist or cultural organization, without an audience you are nowhere. But how do you figure out who your audience is and how to reach them?
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Subthema's
Stay or leave? The risks and opportunities of big tech for culture
In today's digital world, the cultural sector faces a challenging choice: do we continue to use platforms such as Facebook, Instagram and X (formerly Twitter), or do we look for alternatives that better reflect our values and needs? This question raises several considerations, ranging from reach and visibility to ethical and privacy-related issues.
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