Workshop Marketing for creators

As a creator, artist, or performer, you know how important your work is, but how do you ensure that others see it that way too? How do you market yourself without feeling like you're drifting far away from your own creative process? And how do you ensure that your work is seen without it feeling like something you 'have to' do? In this workshop, you will discover how to use marketing and communication in a way that suits you and your work.

For whom

This workshop is suitable for anyone who works as a creator, artist, performer, or creative professional and wants to promote their own work. Not entirely sure who your audience or target group is? Then see if the workshop "Know your audience" can help you with this.

After the workshop

• Do you know which communication tools you can use to promote your work?
• Do you have a clear idea of how you can communicate about your work in a way that suits you, without losing your own creativity?
• Are you inspired to see marketing not as a "should" but as an opportunity to use your creativity in communicating your work.

Program

Marketing and communication for creators is very different from marketing from within an organization, institution or event. It often feels like something that belongs, but not always an extension of who you are. This can cause frustration, especially if you don't experience it as a creative process.

This can be different! In this workshop you will be inspired and challenged to both stay close to yourself and become creative in your communication. There is also plenty of room for practical tools, tips and tricks. We will discuss several cases and examples, so that you go home with concrete ideas that you can apply immediately.

At the end of the evening you are not an accomplished marketer, but you do have the tools and inspiration to communicate yourself and your work with more fun and creativity.

About the trainer

Jesse van den Berg (1996, NL - @jessenijmegen) is fotograaf en kunstenaar. Vanuit een intiem en kwetsbaar perspectief probeert Jesse een aanvulling te zijn op de huidige representatie van queer personen. Naast autonome projecten werkt Jesse ook in opdracht voor verschillende organisaties zoals de Volkskrant, Humanistisch Verbond, Action Aid, Gemeente Nijmegen en meer.

Practical information

Date: November 10, 2026
Time: 7:30-9:30 p.m.
Cost: €15.00 incl. VAT. Are the costs a problem? You can submit an application for co-financing of this workshop via Werktuig PPO . Read more about the conditions here.
Location: Nijmegen

Sign up and more information

The programs of Cultuur Academy not only offer depth in specific areas of knowledge. In our activities you also always meet other culture professionals from the Arnhem-Nijmegen region. The mutual exchange of experience and knowledge and the expansion of your network within the sector are a valuable by-product of your participation in our programs.

Do you have any questions or would you like additional information? Please contact Moniek Klabbers. Do you have practical questions about, for example, registration or the location? Please contact info@cultuuracademy.nl.

By signing up for one of our programs, you agree to our terms and conditions.