Revenue from the public

If you want to finance your initiative or project, there are several ways to do so. For example, you may be able to apply for a grant or fund, and you can try for sponsorship. Another important source of income is money you receive from your audience, visitors or customers. It is best to have a combination of several sources of income because if one of the possibilities remains inadequate or is no longer possible then there is still a chance that you will succeed.

The importance of revenue from the public

Generating revenue from visitors, customers or other forms of audience is important for several reasons. First, it is proof that your initiative or project can be called successful. Finally, your intended audience is then apparently willing to pay for it. In addition, most grants and funds require that you demonstrate cultural entrepreneurship. This means, among other things, that you have your audience help pay for your initiative or project. This in turn ties in with the first point mentioned; if you can demonstrate that your audience is willing to pay for it, this may win over the provider of a fund or subsidy.

What can the public pay for?

Of course, which sources of income can come from the public depends very much on your kind of initiative or project. If necessary, brainstorm about it with others because you can deal with it creatively. This will make it more fun and entertaining which may make it succeed faster. Of course, it also depends on the target group because some people have more to spend than others. Also read our information on crowdfunding, which is a way to raise capital in advance. We have listed a number of possible sources of income from the public for you, but think about it carefully yourself:

• Admission tickets to your show or performance.
• Selling CDs or downloading songs.
• Publish copies or replicas of the artwork you created or your work under license.
• Revenue from the sale of food and beverages at your event.
• Merchandise sales.
• Selling products that complement your initiative or enhance the experience.
• Organizing a raffle or contest.
• Participation in activities during your event.
• Contributions for restrooms and checkroom.
• Offering special VIP packages.
• Offering classes or workshops from the discipline in which you specialize.

We have also included an article on this website that will get you started in determining the right price for your target audience.

If, from your expertise, you yourself have knowledge that would fit this topic, or if you see opportunities to improve this text, we look forward to receiving your message at info@cultuuracademy.nl.