Inclusive language
Language is the means by which we communicate and convey our message. The words you choose, consciously or unconsciously, always leave an impression. To avoid unintentionally putting yourself or your event at a disadvantage, it is important to take certain things into account. Inclusive language makes as many people as possible feel seen and helps you create a wider reach.
What is inclusive language?
Inclusive language is language that takes diversity and equality into account. It prevents exclusion or stereotyping and ensures that everyone feels addressed and respected, regardless of background, disability or identity.
Person- or identity-first language use
You can name persons in different ways. Pay attention to how you describe someone:
- Wrong: The blind man punches himself.
- Wrong: The deaf person doesn't get anything from the concert.
This way of describing a person reduces them to their disability, when people are much more than that. Just as someone can be a firefighter and a field hockey player, everyone has multiple facets.
- Good: The blind woman hums.
- Good: The deaf person orders a drink.
By putting the person at the center of your language, you emphasize the person rather than the limitation.
Accessibility - Communication
An important part of making an event accessible is ensuring accessible communications. Think not only about your website, newsletter or printed materials, but also about making communications accessible on the event grounds. On this page you will find more information about accessible communications. This is in addition to the questions from our checklist on communication.
What are you actually saying?
Dwell on the deeper meaning of words such as "disabled" or "wheelchair-bound." Ask yourself: is a disabled person actually of lesser value? After all, this is what the term implies. Rather, choose terms such as "a person with a disability" or "a person with a disability."
The effects of language
Terms like "handicapped parking spaces" are increasingly used these days instead of "handicapped parking spaces." This kind of language makes a difference. The word "disabled" suggests that someone does not matter, a message no one wants to convey.
Even terms such as "wheelchair-bound" are problematic: a person is not literally tied to the wheelchair. The wheelchair is a tool for getting around, not a "cart" that calls for an affectionate term. When giving compliments or descriptions, focus on the person, not the tool.
Language also affects how powerful a person feels. Compare, for example, the terms "supervisor" and "(personal) assistant." The latter gives a more equivalent impression.
Reading tips
Want to read more about accessible language? Then check out OneWorld, MKB~Accessible or and read about how to take specific audiences into account at TaalUnie.
Want to check whether your language is easy enough to understand or you need variants on a difficult word, use the B1check.
Also check out our animation on accessible communication at events: