Training - Results-oriented impact measurement

Discover the power of impact measurement and make tangible what your organization really adds.

How do you demonstrate that your organization makes a difference? What do you want people to say about you, and how do you know if you actually achieve that? In this intensive pressure cooker training you will discover how to make the desired impact measurable and visible. Not as a justification afterwards, but as a clear story that shows what you stand for. You will learn how impact becomes part of your strategy, with practical methods and applicable insights.

For whom

For anyone who wants to use impact as a guiding tool in mission-driven work. Whether you are an artist, project manager, marketer, impact producer or program maker, you will develop a vision of impact measurement that fits your practice and ambitions.

After training

• Understand the difference between customer-driven, passion-driven and mission-driven organizations and know how this affects your impact strategy.
• Can you build strong and relevant stories around the impact of your work.
• Know how to use qualitative and quantitative techniques for clear and reliable insights the impact you or your organization is making.
• Have tools to structurally embed impact measurement in your organization.
• Have practical tools such as Theory of Change and Chapter Thinking to get started right away.

Program

Impact measurement is about making visible what really counts for your organization. Not only in numbers, but also in meaning. What makes your work valuable for your mission, your audience, your partners? During this two-day training you learn how to make impact visible with practical techniques, inspiring examples and smart translations to strategy and storytelling.

We close the first afternoon with a joint dinner, a relaxed moment to exchange experiences with other participants. On day two we go deeper into the content and you work further on your own case. Afterwards you will receive the book Storytellers, Not Sellers by trainer Ken Veerman, so you can continue to build impact in your practice independently.

Six weeks later we meet again online for a guided peer review. A moment of reflection: what have you applied, what worked or not, and what insights do you take with you for the future?

About the trainer

Ken Veerman is een strategisch adviseur uit België en een ervaren leider bij culturele organisaties en andere missiegedreven spelers. Hij begon zijn zelfstandige praktijk in 2020 en verdiende daarvoor zo’n 15 jaar lang zijn sporen als directeur bij verschillende culturele organisaties (van poppodium Trix tot het netwerk van de Antwerpse cultuurcentra). Ken is verbonden als vaste partner bij Cultuurloket.be voor zakelijk en strategisch advies (vergelijkbaar met Cultuur & Ondernemen) en is verbonden aan het Europese netwerk van concertzalen Live DMA. In 2023 verscheen zijn eerste boek Vertellers, Geen verkopers (LannooCampus) over zelfverzekerd management in missiegedreven organisaties.

Practical information

Date & times: February 9, 2026 13:00-17:00 (followed by dinner)
February 10, 2026 09:00-12:30
March 30, 2026 15:00-17:00 (online intervision)
June 22, 2026 15:00-17:30 (live intervision)
Cost: €250 incl. VAT per person (incl. dinner and book). Is the cost a problem? You can apply for co-funding of this training through Werktuig PPO. Read more about the conditions here.
Location: Nijmegen

Sign up and more information

The programs of Cultuur Academy not only offer depth in specific areas of knowledge. In our activities you also always meet other culture professionals from the Arnhem-Nijmegen region. The mutual exchange of experience and knowledge and the expansion of your network within the sector are a valuable by-product of your participation in our programs.

Do you have questions or would like additional information? If so, please contact Moniek Klabbers. Do you have practical questions about registration or location, for example? Please contact us at info@cultuuracademy.nl.

By registering for one of our programs you agree to our terms and conditions.