Define Your Artistic Identity (in English)

Whether you work as an artist or are launching a new initiative, it’s important to be able to clearly articulate your strengths. You may already know exactly what the substantive or artistic value of your work is, but to convince clients, funding organizations, or partners, you need to be able to tell that story clearly. In this workshop, you’ll develop your value proposition and translate it into a powerful, clear description that immediately conveys who you are and what you do.

Who is this for?

This workshop is for emerging artists who know what they have to offer but find it difficult to convey that clearly and convincingly. Are you starting a new project or initiative, or are you applying for a grant and want to be able to articulate your value more effectively? Then this workshop will help you present your story effectively. Please note! This program is offered in English so that we can reach artists in the region who are not (yet) fluent in Dutch.

After this workshop

• You will have a clear understanding of what drives and motivates you, and what sets you apart.
• You'll have a great one-liner that you can use on your website, on social media, or in conversations.
• You know how to introduce yourself to a potential client, partner, or grant provider.

Program

In this inspirational workshop, you will explore what makes you unique as a professional: your motivations, values, talents, and ambitions. You will learn to articulate your strengths clearly—not only artistically, but also in terms of your motivation and skills. Through short theory sessions and mini-interviews, you will discover what sets you apart and how to articulate that clearly.

About the trainer

Amber van den Heuvel is a visual artist and cultural connector in Arnhem. She works as a project leader and program developer at The Hub, focusing on supporting young artists in their transition from education to professional practice. Additionally, she is involved in collaborations with the Municipality of Arnhem, ArtEZ, the Koppig collective, Bureau Ruimtekoers, and Cultuur Academy, among others. As a co-founder of Kunstradar, she is dedicated to increasing the visibility of art and culture in Gelderland. In 2024, she completed her Master’s degree in Creative Industries, with the goal of empowering artists at the policy level as well.

Practical information

Date: Wednesday, November 4, 2026
Time: 7:30–9:30 p.m.
Cost: €15 (including VAT)
Location: Arnhem
Participants: maximum 15

Registration and more information

If you have any questions or would like more information about the program, please contact Moniek Klabbers at moniek@cultuuracademy.nl. Do you have practical questions regarding, for example, registration or the location? Please contact us at info@cultuuracademy.nl.

💡Tip: For preparation or inspiration, you might also want to check out our knowledge base for tips on starting a business!

General Terms and Conditions

By registering for one of our programs, you agree to our terms and conditions.